Resume
CAREER SUMMARY
Interning in college at a radio station to get my foot in the door has led to an enjoyable career in advertising and marketing. I have over nine years experience in all aspects of communication, from public relations to marketing, for over 30 different clients in several fields. I am extremely creative, organized and have the ability to multi-task. I have recently started to consult in Social Media Management. I assist in the implementation of Twitter, Facebook, YouTube, Digg, Ning, LinkedIn, Squidoo and StumbleUpon pages of small businesses to help them reach out to a whole new audience.
AREAS OF EXPERTISE
• Adobe Creative Suite, AdTimes, AdStar, AdTransit, AdDesk
• Graphic Design: Logos, Brochures, Flyers, Business Cards, Print Ads, Typesetting, Twitter Backgrounds, Web Banners and More
• Advertising Account Management – Retail, B2B Accounts
• Social Media Management : Twitter, Facebook, YouTube, Digg, Squidoo, Ning, LinkedIn, StumbleUpon
RELATED EXPERIENCE
2008-2009
SOMERSET MORTGAGE LENDERS, CO., Melville, NY
Marketing Coordinator
• Designed all print advertising, including newspaper ads, flyers, brochures, business cards as well as internal documents such as training manuals and letterhead
• Placed cable buys and helped produce Wizard of Oz TV commercials that ran nationally.
• Designed and edit company newsletter on a monthly basis, organized all company-wide functions
• Maintained monthly, quarterly and yearly marketing budgets
• Analyzed incoming call data on a daily basis to better target our audience
• Booked and managed all trade-show appearances
• Created and maintained the company’s Twitter, YouTube and Facebook pages
2002-2004 : 2007-2008
GREENSTONE/FONTANA (Formerly Topline Advertising), Hauppauge, NY
Senior Account Executive
Clients: Somerset Mortgage Bankers, Telco Stores, Fapitz’d, Brewster Honda, Jaguar of Great Neck, Heritage Jaguar, North Bay Cadillac/Hummer, Miracle Mile Harley Davidson, Donaldson’s Volkswagen, Ski Stop, Karat Shop, AJ Spa, Neil Automotive Group, Hustedt Automotive Group and Huntington Honda
• Was invited back to the agency after leaving in 2004 to work closely with the President and Vice Presidents on several new accounts as well as previous clients that I was familiar with. Campaigns include national and local print, radio and television advertising
• Presented media plans and creative layouts to clients for feedback / approval
• Edited mechanicals and ad proofs daily for final distribution to publications
• Worked with publications directly for quotes, insertions, specs, deadline extensions and tearsheets
• Coordinated all co-op advertising, from pre-approval to final submission
• Forecasted media proposals and perform qualitative analysis on data received to fulfill client objectives
2004-2007
WALTER F. CAMERON ADVERTISING, Hauppauge, NY
Account Executive
Clients: Pine Belt Automotive, F.C. Kerbeck Auto Group, Long Island Volvo Retailers, Hassel Automotive, Hustedt Chevrolet, Neil Toyota
• Worked directly with the Vice President of the agency on various automotive accounts. These campaigns included national and local print, radio and television advertising.
• Developed new business pitches for prospective automotive clients and assisted in the development of the conceptual design for the dealerships
• Presented media plans and creative layouts to clients for feedback / approval
• Edited mechanicals and ad proofs daily for final distribution to publications
• Coordinated co-op advertising for all clients, from pre-approval to final submission
• Worked directly with external media vendors such as Cablevision, Newsday, Daily News and all Long Island radio stations
2000-2002
COX RADIO LONG ISLAND, West Babylon, NY
Continuity Director
• Began as an intern, soon promoted to a full time position in the traffic department.
• Coordinated all commercial copy that ran on Cox Radio Long Island’s two stations, WBAB and WBLI. Worked closely with the sales and production departments of both stations
• Procured missing copy directly from clients and/or agencies and coordinated the copy for both stations
• Inputted all sales contracts for both stations; produced daily, weekly and monthly inventory and revenue reports for analysis by the sales managers of both stations
• Assisted the traffic managers of both stations; produced daily commercial log in their absence
EDUCATION
May, 2000
STATE UNIVERSITY OF NEW YORK AT STONY BROOK, Stony Brook, NY
Bachelor of Science, Business Management / Economics (Double Major)
GPA 3.3 / 4.0, Dean’s List 1997-2000
